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When you wear a watch, everyone wants to make some kind of statement (rich, edgy, gritty, cool, polished, professional, stylish, etc.), but why do watches have to be so expensive? Are wristwatches so pricey because of their complicated nature? We field this question about cost a lot, so we thought we’d take some time and break down this frequently asked question for you.
Luxury watches are inherently expensive because they’re meant to impress. Generally, the most expensive watches in the world, which are six- or sometimes seven-figure watches, fall into one of two categories: complicated engineering that’s squeezed into a teeny tiny case or expensive watches that cost so much because they’re made from precious metals, hand-cut diamond, or bits of meteorites. When watches are embellished like that, a man’s luxury timepiece begins to edge its way almost into the realm of jewelry. And, jewelry gets expensive... real quick.
For other watch lovers who are shelling out loads of money for a luxury wristwatch, they might be paying a pretty penny because the watch they want was worn by someone famous or it’s already lived a lifetime of its own. Even during coronavirus, the vintage watch market is alive and well. In fact, it’s booming. People at home during lockdown are spending upwards of Rs137,301,500 for a vintage timepiece.
Technically, there’s a big difference between these two terms when it comes to luxury watches. “Expensive” means that something costs a lot, but the reasons are justified. “Overpriced,” on the other hand, means the cost is excessive. In some circumstances, a mechanical watch can cost more than a house, but the retail value of an expensive watch could be due to factors like:
All of these factors can jack up the price significantly. But can’t craftsmanship, superior design, and detail all co-exist in one affordable watch?
We set out to demystify the sometimes-opaque world of men’s affordable luxury watches because we’re right there with you in the hustle of life. Other brands didn’t seem dialed into what really mattered to us. Their watches looked nice and professional and polished, but quite frankly, they lacked the grit and essence of style that we were looking for.
They were also just too damn expensive.
We couldn’t find the middle ground of sleek style and affordability, so we built what we wanted from the ground up.